Norton Way has grown to encompass six locations in Hertfordshire, four in West London and a used car supermarket. The franchise sites are home to a variety of brands, including Honda, Nissan, Kia, Peugeot, Mazda, MG, Škoda and Citroën.
For more than 10 years, Norton Way has partnered with Autoglym to market the LifeShine vehicle protection system. Now established as an integral part of the new and used car sales process, Autoglym LifeShine is routinely offered as an additional service whenever a transaction is being finalised.
The secret to a lasting partnership
Since 2004, Autoglym LifeShine has been at the forefront of vehicle protection. The three-part system provides molecular protective barriers to upholstery, paintwork and glass ensuring a lifetime of protection and peace of mind.
Ben Athow, Head of Marketing and Digital Transformation at Norton Way Group, explains: “LifeShine is the perfect fit for Norton Way Group – customers recognise it as a premium-quality protection system, one that sits well alongside our own brand proposition. Crucially, having a vehicle protection system in place helps us maximise revenue at point-of-sale.”
Norton Way has found there are other long-term benefits of applying paint protection to a customer’s car. Athow says: “LifeShine customers are more likely to maintain the condition of their vehicle, and that makes life easier for us and for them when they are ready to bring the car back to make their next purchase.”
Continuous Training
Athow concludes: “LifeShine’s lifetime guarantee underscores Autoglym’s confidence in the product, and having that kind of backing in place certainly
helps us with sales conversions.
“It also ensures vehicles retain a showroom finish during the full ownership period, which customers really appreciate. It gives a lasting sense of positivity towards the car and Norton Way.
“In summary, we’ve really come to value the quality of the LifeShine product, the technical and marketing support, and the way it helps us maximise profitable, long-term relationships with customers. From a dealer perspective, we think LifeShine has no equal in the surface protection market.”
Why choose Autoglym Lifeshine?
Athow concludes: “LifeShine’s lifetime guarantee underscores Autoglym’s confidence in the product, and having that kind of backing in place certainly
helps us with sales conversions.
“It also ensures vehicles retain a showroom finish during the full ownership period, which customers really appreciate. It gives a lasting sense of positivity towards the car and Norton Way.
“In summary, we’ve really come to value the quality of the LifeShine product, the technical and marketing support, and the way it helps us maximise profitable, long-term relationships with customers. From a dealer perspective, we think LifeShine has no equal in the surface protection market.”
For more information please email lifeshine@autoglym.com, call 01462 677766 or visit: www.lifeshine.com
